What’s New on Instagram, TikTok, and LinkedIn in 2025?

What’s New on Instagram, TikTok, and LinkedIn in 2025?

In the fast-paced world of social media, 2025 is bringing a wave of changes across major platforms. Instagram, TikTok, and LinkedIn have each rolled out significant updates this year – from cutting-edge content tools and growth features to new monetization trends. Whether you’re a marketing professional looking to sharpen your digital strategy or a student of digital media wanting to stay current, understanding these platform updates is key. In this blog post, we’ll break down what’s new on Instagram, TikTok, and LinkedIn in 2025, compare their latest features (see the comparison table below), and explore how these changes impact digital strategy with practical examples. Let’s dive in!

Instagram: New Features & Updates in 2025

Instagram has doubled down on video and creator tools in 2025, introducing features that make content creation more powerful and engagement more rewarding. Below are some of the biggest Instagram updates marketers and students should know:

  • Advanced creative tools with Edits: Instagram launched its own video editing app called Edits – a direct answer to TikTok’s CapCut. Edits is packed with features like an AI-powered “Restyle” tool that can magically change video backgrounds, lighting, or outfits based on simple prompts (50 presets and counting). It even includes an in-app teleprompter to help creators record Reels while reading scripts on-screen. These tools lower the production barrier, enabling marketers and aspiring creators to produce polished, engaging Reels entirely on mobile.

  • Longer Reels & merged video formats: In a surprising move, Instagram began allowing some creators to post Reels up to 20 minutes long, a huge jump from the previous 90-second limit. This opens the door for deeper storytelling, tutorials, or even mini-vlogs on IG – blurring the line with YouTube content. Instagram is also testing a merged Stories and Reels feed, so that short videos and story posts appear in one combined tab. This test reflects how Instagram sees ephemeral Stories and Reels both as “in-the-moment” content streams, potentially making it easier for users to discover all short-form content in one place.

  • Profile curation and collabs: A long-requested feature is finally here: users (and brands) can rearrange the posts on their profile grid in any order. This means you can curate the perfect profile aesthetic or highlight key posts at the top – a boon for marketers crafting a portfolio. Instagram also rolled out an official Repost functionality for content: now you can share someone else’s public post or Reel to your followers (with permission), and it will show up in a dedicated “Reposts” section on your profile. Collaborations are getting easier too – Instagram is experimenting with “Storylines,” which let multiple users contribute to the same Story, effectively a collab Story feature. Boosting reach and new analytics: Instagram’s algorithm in 2025 is aggressively helping creators reach new audiences. According to Instagram head Adam Mosseri, your Reels are now shown to a large number of non-followers to maximize discovery. In fact, Instagram introduced Trial Reels (allowing you to publish a Reel to non-followers first as a test) and found that 80% of creators who used it saw increased reach to new viewers. To help creators understand their performance, Instagram added Recaps – personalized monthly digests with insights and tips on what you’re doing right or wrong – accessible via the Professional Dashboard. It also introduced celebratory alerts for milestones like gaining a certain number of followers or a post going viral. These features are aimed at motivating creators and guiding content strategy with data.

Upgraded direct messaging: Instagram is putting a lot of energy into direct messages, recognizing their importance for community building. In 2025, Instagram overhauled the DM inbox with new filters and labels (e.g. filter by flagged messages, or orders, or verified users) to help power-users manage conversations. The DM interface was refreshed to list these filters across the top for easy access. Plus, you can now send longer voice messages than before, and if you’re in a group chat, there’s a one-tap “follow all” button to quickly connect with others in that chat. These updates are great for influencers or brand accounts juggling lots of DMs – making it easier to spot important messages and foster community without missing a beat.

TikTok: From Viral to Valuable

  • Hotel Bookings: Yes, you can now book hotels via TikTok with Booking.com.
  • TikTok Go: Creators earn money through travel promotions and commissions.
  • Songwriter Labels: Verified music creators get a badge + dedicated Music tab.

👉 It's now a serious e-commerce and influencer platform.


 LinkedIn: Short-Form Content Grows

  • Short Videos = High Engagement: Professionals are sharing more video updates and job tips in bite-sized formats.
  • Smarter Newsletters: Add video, AI summaries, and polls to boost open rates.

👉 Students can build a stronger personal brand via video.

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